What is the average Sales salary in the UK?

The median midpoint of 93 live Sales postings in the UK is £102k a year. Half of them fall between £102k and £170k.

Which companies pay Sales roles the most?

Among companies with at least two postings, the highest medians are at Anthropic (£305k), Sierra (£248k), Okta (£217k), Fireworks AI (£210k).

Where do these numbers come from?

From the pay ranges employers publish in their own job postings (required in states such as California, Colorado, New York, Washington and Illinois). We take the midpoint of each range, convert hourly pay at 2,080 hours a year, and update the figures daily as postings open and close. They show base pay, not bonus or equity.

Sales salary in the UK

What employers are offering right now, from 93 live Sales postings in the UK that publish a pay range. Updated October 2026.

Median

£102k

a year, base pay

Middle half

£102k–£170k

25th to 75th percentile

Highest posted

£360k

range midpoint

How the offers are spread

£44k

£77k

£109k

£142k

£175k

£207k

£240k

£272k

Sales pay by level

Level	Median	Postings
Director & executive	£181k	8

Top-paying companies for Sales roles

Company	Median	Postings
Anthropic	£305k	6
Sierra	£248k	5
Okta	£217k	5
Fireworks AI	£210k	3
Decagon	£205k	4
Pallet	£170k	5
Algolia	£129k	5
Coinbase	£113k	2
SumUp	£102k	32
incident.io	£93k	4
Faire	£86k	5
Envoy	£84k	3

Highest-paying open Sales jobs

All 378 open jobs →

Sierra

Regional VP, Sales

London Full-time £350k – £370k/yr

salesforceDirect from employer Aug 12

Anthropic

Enterprise Account Executive, Insurance

London, UK £280k – £330k/yr

visa sponsorshiprecruitingb2bsaasDirect from employer Aug 20

Anthropic

Enterprise Account Executive, Manufacturing

London, UK £280k – £330k/yr

visa sponsorshiprecruitingb2bsaasDirect from employer Jun 7

Anthropic

Sales Manager, Nonprofit, EMEA

London, UK £280k – £330k/yr

visa sponsorshiprecruitingb2bsaasDirect from employer Jun 2

Anthropic

Enterprise Account Executive - Energy & Utilities

London, UK £280k – £330k/yr

visa sponsorshiprecruitingDirect from employer May 28

Anthropic

Enterprise Account Executive - Retail

London, UK £280k – £330k/yr

visa sponsorshiprecruitingb2bsaasDirect from employer May 28

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Sales salary: common questions

What is the average Sales salary in the UK?: The median midpoint of 93 live Sales postings in the UK is £102k a year. Half of them fall between £102k and £170k.
Which companies pay Sales roles the most?: Among companies with at least two postings, the highest medians are at Anthropic (£305k), Sierra (£248k), Okta (£217k), Fireworks AI (£210k).
Where do these numbers come from?: From the pay ranges employers publish in their own job postings (required in states such as California, Colorado, New York, Washington and Illinois). We take the midpoint of each range, convert hourly pay at 2,080 hours a year, and update the figures daily as postings open and close. They show base pay, not bonus or equity.

Other salaries in the UK

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Sales jobs in the UK378

JobApplyPilot reads employers' own job postings. Pay shown is base salary from published ranges, not total compensation.